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 Search Engines

Did you know? 80% of Internet searchers click on the top 5 keyword ads shown in the list of results.


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  1. Pay Per Click Search Engines

  2. Google

  3. Pagerank


Successful Internet Marketing depends largely on search engine placement. Search Engines come in two basic forms - 'organic' (or natural) and 'paid listings' (PPC or Pay Per Click). For the fastest results short term and the most effective results long term, it is necessary to take full advantage of a combined approach. After all, the primary objective of a search engine marketing plan is to control as much real estate as possible on any keyword search, in a cost effective manner.

PPC Strategy: Use PPC to target keywords with little or no competition. This keeps cost down and increases traffic to your site.

Google & Yahoo: Google and Yahoo cover a significant part of the internet. They have been closely tied in the past, with Yahoo using Google for much of their search results. Google bases its results on a site ranking system called PageRank. The following explanation of PageRank is supplied by google (http://www.google.com/technology/):

 "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."


Recommended Search Engine Submission and Optimization Service: www.criticalmassinternet.com

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