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 Search Engines

Did you know? 80% of Internet searchers click on the top 5 keyword ads shown in the list of results.


  1. Pay Per Click Search Engines

  2. Google

  3. Pagerank

Successful Internet Marketing depends largely on search engine placement. Search Engines come in two basic forms - 'organic' (or natural) and 'paid listings' (PPC or Pay Per Click). For the fastest results short term and the most effective results long term, it is necessary to take full advantage of a combined approach. After all, the primary objective of a search engine marketing plan is to control as much real estate as possible on any keyword search, in a cost effective manner.

PPC Strategy: Use PPC to target keywords with little or no competition. This keeps cost down and increases traffic to your site.

Google & Yahoo: Google and Yahoo cover a significant part of the internet. They have been closely tied in the past, with Yahoo using Google for much of their search results. Google bases its results on a site ranking system called PageRank. The following explanation of PageRank is supplied by google (

 "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."

Recommended Search Engine Submission and Optimization Service:

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